WordPress is the most popular CMS for ease of use. To achieve this there are great work for developers that is not so simple.
This document certifies my web studio as able to achieve excellent results in adapting and customizing WP themes and templates.
The most direct and basic message for the brand identity is condensed in its logotype, to communicate this message we focus on important aspects such as symbology, color palette, typography, etc. But in the case of a Startup or small business where the: owner / founder / CTO / one man orchestra, is directly involved in the design process. it will influence the development and the end result.